Track: Next Experience

The new generation of padel clubs are becoming more than sports venues — they are turning into true third spaces: places where people live, connect, and grow beyond home and work. This session brings together community managers from the most dynamic padel and multisport clubs worldwide to share how they create meaningful experiences, foster loyalty, and transform a club into a living community.

Behind every breakthrough in padel lies a simple truth: understanding people changes everything. This session brings together three disruptive experiences that transformed how players play, how fans engage, and how consumers connect with the sport. Real cases from bold innovators who dared to think differently — and proved that the path to growth starts by putting the user at the center.

With the arrival of public padel courts, the playing field is changing. Can greater accessibility coexist with exclusivity and excellence? This session examines how federations, municipalities, and private operators can align to create a balanced ecosystem—one that grows participation while maintaining value and quality across the industry.