• Alex Soriano

    Vice President, Global Partnerships | Innovative Partnerships Group Barcelona, Spain
    Alex Soriano

    Biography

    With 20+ years of experience in the sports industry, I have cultivated a specialized expertise in sales and sponsorships. For the past 2 years, I lead the European office at IPG, a boutique-American agency specialized in sponsorships. Before that, I led the commercial department at Kosmos, agency founded by Gerard Pique. I drove the commercialization of the revamped Davis Cup and subsequently directed my focus towards the burgeoning Kings League

    Sessions

    10:45h
    Round Table | Padel World Summit

    WE CAN BE (BRAND) HEROES – Why sponsors hold the power to transform the sport.

    Ana Gómez
    Ana Gómez AFP Group | Adidas Padel Marketing Director Moderador
    Alex Soriano
    Alex Soriano Innovative Partnerships Group Vice President, Global Partnerships Ponente
    Ricardo Brigolle
    Ricardo Brigolle Head Category Manager Racquet Sports Ponente
    David García Martínez
    David García Martínez Mundo Deportivo - Ponente
    Nicolas Grand
    Nicolas Grand Mondo Ibérica CEO Ponente

    #Padel World Summit

    2025-05-29 10:45 2025-05-29 11:30 Europe/Madrid WE CAN BE (BRAND) HEROES – Why sponsors hold the power to transform the sport.

    Brands and sponsors play a fundamental role in expanding padel, connecting players, clubs, and fans through innovative initiatives. What key opportunities lie ahead this year? This session will explore how brands can drive engagement and contribute to the sport’s global growth.

    Global Padel Conference
    Thu 29 10:45h - 11:30h Global Padel Conference Open Acess
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